The ads upset many in the Mental Health community,

Advocates for children with autism and for other special-needs children said the ads reinforced negative stereotypes.

 It certainly got a huge response very quickly

Dr. Harold S. Koplewicz, the Child Study Center’s founder and director, . . . estimated that he had received 3,000 e-mail messages and phone calls. Thirty percent of those praised the initiative, he said, and 70 percent expressed anger and hurt.

And, in the end, the ads achieved their goal - starting a national conversation about Children's Mental Health.

“It’s the first time that the issue of children’s mental health has gotten national attention without being precipitated by a shooting at a high school or college," (Koplewicz) said.

I'm glad the ad campaign was pulled.  Recent moves to increase awareness by very emotional tactics can play both ways - bringing some people out and scaring the heck out of others.  For families whose child is newly diagnosed with autism, seeing it equated with kidnapping can't be a helpful mindset.