Mother Talkers

Price Check On Organic, Non-Organic Foods

Mon May 05, 2008 at 12:02:50 PM PDT

Quick Note: I just submitted a parenting piece for an environmental magazine and am publishing the material I did not use. -Elisa

BERKELEY, Calif. -- As part of my research, I compared the prices of organic and non-organic baby and kids' foods at two Walgreens in Berkeley, the Berkeley Bowl supermarket, Whole Foods in Berkeley and Safeway's Pak 'n Save supermarket in nearby Emeryville. To my surprise, the prices for organic foods have fallen, making them comparable to better-known, non-organic brands in certain food categories like cereal.

Or, my perception is simply colored by the fact that prices for all foods have risen, as NJmom recently blogged here.

Anyways, I thought I would share with you what I found, especially since some of these stores are available nationwide. I noted which foods were organic so you can assume the rest is non-organic. Walgreens, for example, sells no organic baby foods or snacks, although it does sell one organic baby formula by Similac.

Formula (25 oz.)
Walgreens
Walgreens Infant Formula...$14.99
Enfamil Infant Formula...$26.99
Similac Organic Infant Formula...$29.99
Berkeley Bowl
Earth's Best Organic (13.2 oz.)...$16.49
Whole Foods
Earth's Best Organic (13.2 oz.)...$15.99
Baby's Only Organic Formula (12.7 oz.)...$10.29
Pak 'n Save
Similac Organic Formula...$31.19
Enfamil...$26.49
O for Baby Organics...$25.99 or $21.99 with free Safeway Club Card

Rice Cereal (8 oz.)
Walgreens
Gerber...$2.29 or 2 boxes for $4
Berkeley Bowl
Earth's Best Organic...$2.08
Whole Foods
Earth's Best Organic...$2.99
Pak 'n Save
Earth's Best Organic...$3.29 or $2.75 with Safeway Club Card
Gerber...$2.98

Baby Food
Walgreens
Gerber 4 oz. jar...$0.99
Gerber 6 oz. jar...$1.19
Berkeley Bowl
Healthy Times Organic 4 oz. jar...$0.79
Healthy Times Organic 6 oz. jar...Not Available.
Earth's Best Organic 4 oz. jar...$0.79
Earth's Best Organic 6 oz. jar...$0.99
Whole Foods
Earth's Best 4 oz. jar...$0.83
Earth's Best 6 oz. jar...$1.29
Pak 'n Save
O for Baby Organics 4 oz. jar...$0.79 or 10 for $7 with Safeway Club Card
Earth's Best 4 oz. jar...$1.29 or 10 for $7 with Safeway Card
Earth's Best 6 oz. jar...$1.28 or 10 for $10 with Safeway Card
Gerber 4 oz. jar...$0.65
Gerber 6 oz. jar...$0.85 or 10 for $8 with Safeway Card

Baby Finger Foods
Walgreens
Gerber Graduates 1.48 oz.-container of puffs...$2.99
Walgreens #2
Gerber Graduates 1.48 oz. container of puffs...$2.69
*Note: Except for Gerber Graduates puffs, the prices for all other baby items were identical in both Walgreens.
Berkeley Bowl
Healthy Times 5.5 oz. box of Organic Teddy Puffs...$2.38
Whole Foods
Healthy Times Organic Teddy Puffs...$2.29
Pak 'n Save
Gerber Graduates 1.48 oz. container of puffs...$2.89 or 3 for $6.60 with Safeway card

As for the older kids, here is a comparison of some favorites:

  • ::

Cereal
Berkeley Bowl
Kellogg's Frosted Flakes (14 oz.)...$4.79
EnviroKidz Organic Frosted Flakes (13.25 oz.)...$3.69
Whole Foods
EnviroKidz Organic Frosted Flakes...$3.69
Pak 'n Save
O Organics Frosted Flakes (15 oz.)...$3.39
Kellogg's Frosted Flakes (14 oz.)...$4.49
Safeway Frosted Flakes (15 oz.)...$3.69 or $2.49 with club card

Yogurt
Berkeley Bowl
Stonyfield Farm Organic YoKids pack of six...$3.99
Wallaby Organic (6 oz.)...$0.95
Yoplait (6 oz.)...$0.85
Whole Foods
Stonyfield Farm Organic YoKids...$3.49
Wallaby Organic...$0.99
Pak 'n Save
Stonyfield Farm Organic YoBaby pack of six...$4.89
O Organics (6 oz.)...4 for $5 or 5 for $5 with Safeway card
Yoplait...5 for $5 or 10 for $7 with Safeway card

Additional Notes: The comparison shopping only validated my choice to continue to shop at Berkeley Bowl, which is walking distance from me. I swear I have been able to cut down my food budget by a third by simply switching from Whole Foods to Berkeley Bowl. But I think this is due to Berkeley Bowl's more affordable produce as the baby items are comparably priced in both places.

A Whole Foods employee saw me jotting down the prices of baby items and he told me that Whole Foods is not more expensive than nearby supermarkets. It simply does a better job marketing a couple high-end items, he said.

To prove its point, the supermarket recently published this notice on an easel: "The Whole Story," which included receipts from Pak n' Save and Whole Foods, showing that Pak 'n Save was actually more expensive on staples like bread and milk. But the Pak n' Save receipt did not include savings from the Safeway club card.

Tags: organic food, non-organic food, baby food, supermarket, Berkeley Bowl, Walgreens, Whole Foods (all tags)

Permalink | 14 comments

  • Wow! (0 / 0)

    I'm sorry, but for that employee to say that Whole Foods isn't more expensive on these items is wrong -- the comparison is pretty stark!  30 cents difference on a single jar of baby food?  That really adds up when you consider how many you'll buy if you buy jar food.

    Trader Joe's is the best place to go for Envirokids and Barbara's cereals. Their boxes are bigger and less expensive.  At least they have been. I haven't been to TJs in a couple of months so I'll be curious to see if they've been able to keep their prices down.

    • I hate the way Safeway uses its Club Card (0 / 0)

      as well, a club, because prices without it are absurdly high. I avoid shopping there.

      To be fair , Pak n' Save as shown IS more expensive for their "regular" price. The club card difference is 9 cents on the small and 29 cents on the 6 oz.

      Of course, crazy frugal lefty that I am, I never bought jarred baby food. I pureed adult foods or served adult foods that are normally soft or pureed, like applesauce, mashed sweet potato, bananas, avocado, etc.

    • Hmmm (0 / 0)

      My Whole Foods is cheaper on just about everything basic.  I hit Target and Whole Foods for the vast majority.  I feed three adult males, myself, and two little girls.  Milk at Whole Foods is $3.59/gallon.  I get a 10% discount if I buy 4 at a time, bringing my per gallon price down to $3.24/gallon.

      I buy their "365" brand of things like pasta and snack foods.  In my town (Atlanta) I wouldn't buy produce anywhere else!  And our "Super Target" has lots of organic, but it's still cheaper at the WFM (I guess Target can't negotiate a better price, or they benefit from the widely held belief that big box stores are cheaper).  

      Our Trader Joe's has some O.K. stuff, but not enough of it and I never, under any circumstances buy meat there (I've had to return meat in 3 different states at that chain- VA, MO, and GA---ick, ick, ick)

  • interesting (0 / 0)

    Interesting findings.

    I think, on packaged food, the cheap and non-branded conventional food (think those bags of cereal in Wal-Mart) is still cheaper than any organic.  But when you compare brand names to different organic brands, it could go either way.

    On fresh food though, I'm finding the organic prices around here are absolutely crazy when compared to conventional.

    I'm waiting for the big expose when we find out that all of this organic food really isn't organic anyway.

    • no kidding (0 / 0)

      I'm so suspicious of most "organic" labelling. I rarely buy organic anything at the supermarket; usually just milk. I did get spoilt in the UK, though; they have a non-profit body called the Soil Association, which spends a lot of time and effort on its organic logo. Product manufactureres apply for the right to have their logo on their packaging and the SA is really strict on examination, origin, process, the whole nine yards. It has a tremendous amount of trust and goodwill, so it was easy believing.

    • Refunds! (0 / 0)

      Class action suit for a refund, if that is the case? Start documenting your purchases now ;).

    • Organic is real (0 / 0)

      In general, I definitely trend toward skepticism, but I feel really sad about the skepticism brewing around organic agriculture. I work for an organization that manages three year-round farmers markets where about 80% of the produce sold is certified organic. The certification process is stringent and expensive. A lot of the smaller family farmers grow organically, but they skip the certification process because they can't afford it. If you want to see a one-pager about what certification entails, check out this link.

      It's true that since the USDA took over setting the standards for organic certification, there have been politically motivated attempts to undermine the standards, but they remain pretty rigorous. When you purchase something that is labeled "organic," the product will also say who the certifying agent was. Oregon Tilth is one of the oldest (predating the USDA's involvement with organics), and they are a nonprofit that maintains the highest standards for organic ag.

      Organic farming is very different from conventional agriculture in terms of soil conservation, biodiversity, and farmworker health. Conventional agriculture methods are absolute hell on farmworkers' health and the health of their families. This is, to me, one of the primary reasons I buy organic. It's a social justice issue.

      • Sorry for the snark (0 / 0)

        My cousin is a family farmer and they converted a big chunk of their land to organic maybe 8 years ago. It is indeed very expensive, and takes a lot of knowledge and technical skill to pull it off. And the worst part is when the economy tanked in 2000-2001 -  many farms in their area, including them, had to leave land empty because once you go organic, it's way too painful to go back. And for a while nobody was buying organic baby greens, etc.

        And the worker issue - if more people thought about this angle, I think more people would get behind organic. I was really shocked once on a walkabout on a farm in Monterey County to see little signs with skulls and crossbones in the fields because spraying had occurred. So yeah, no shock to you Amy, but a big helping of poison with that broccoli, please. It's not right that people have to be breathing that in and getting on their skin as part of their jobs.

      • I hear what you're saying (0 / 0)

        but there has been a problem, at least in Australia, with supermarkets slapping "organic" on their labels without any discernable basis for that. Part of the problem here is that there are at least four bodies that supposively regulate standards for "organic". They differe quite considerably, but you wouldn't know that unless you spent a lot of in-depth time reading their requirements. It does tend to leave a bad taste in the mouth. (no pun intended).

        I am not skeptical about organic per se. I shop at my local co-op market (around the corner!) and I trust their certification because they're local and they take a lot of time to explain what their labeling means. It's almost a person-to-person connection. As I said upthread, I also look to the UK's Soil Association certification as a "gold standard" for organic labelling; it is simple, respected, and easy to understand. The British government in its wisdom has chosen not to meddle with that and in fact looks to the Soil Association for assistance in creating their own ag standards when it comes to organic.

        I agree with you that organic farming has a social justice as well as an environmental agenda, which is why I detest the cheapening of the words as some supermarkets have tried to do.

        • I live in an isolated part of the country (0 / 0)

          The Florida Keys. We spend more on gas, food, electricity, insurance everything. Granted we choose to live here -- but it was the only State Attorney's office that offered hubby a job right out of law school. So...

          Anyhow, when organic milk hit $4.05 a HALF gallon I went back to conventional milk. Organic eggs are still holding steady, but I can see a day when they are quadruple the price of regular and then I will have to go back there too. Its makes me sick really.

      • You are right (0 / 0)

        Definitely, although I can see why people are skeptical, if you think about things that have come out such as the "wild" salmon sold in several NY supermarkets which were subsequently tested by the NY Times and found to be farmed (ascertained by a test of the pink color, normally a sign of wildness but in this case was found to be a dye).

Permalink | 14 comments