Mother Talkers

Baby Einstein and other baby health news

Wed Apr 04, 2007 at 08:14:23 AM PDT

A recent report came out in the press this week telling us what many of us have already figured out; all of those toys and DVDs that claim to boost your baby's brain power aren't all that powerful:

"While neural connections in babies' brains grow rapidly in the early years, adults can't make newborns smarter or more successful by having them listen to Beethoven or play with Einstein-inspired blocks," says Sara Mead, a senior policy analyst with Education Sector, a centrist Washington think tank.

Plenty of people have bought into the hype, including politicians:

In 2005, the market was $2.5 billion, according to Fortune.

In 1998, Georgia Gov. Zell Miller persuaded hospitals to send home classical music CDs with every newborn. Missouri Gov. Matt Blunt persuaded lawmakers last year to spend $2 million to support Parents as Teachers, a non-profit that publishes a curriculum for children as young as newborns.

Someone might want to let W. in on this news, as he chose to honor Julie Aigner-Clark, founder of the Baby Einstein Company at the State of the Union this year.  This was along with possibly the bravest man in the world, the one who saved a person having a seizure from a moving subway train in NYC.

I admit, I have a few of Ms. Aigner-Clark's DVDs around.  I remember the first one I played, Julie herself gave advice on how to use the DVD.  She advised that parents sit with their children and watch it and talk about the toys on the screen.  I had a good chuckle at that one.  While I certainly put my hours in playing with my baby on the floor, I needed her DVD to entertain my child for 20 minutes, so I could go to the bathroom and grab some lunch.

  • ::

In other baby health news, researchers have found that how responsive a baby is to their name by age 1 can be a warning sign of autism:

A new study suggests that some babies who fail to respond to their name by one year of age may be at heightened risk for an autism spectrum disorder....This cue could represent an easy way to spot the disorder early on, experts said.

"One of the challenges has been finding an early exam in the general practitioner's or pediatrician's office that can serve as a warning sign or diagnostic indicator," said Andy Shih, chief science officer for the nation's leading advocacy group, New York City-based Autism Speaks. "That's what this paper is getting at. It doesn't mean that [a non-responsive child] is destined to become autistic, but there seems to be a higher proportion who later go on to develop autism."

Being the worrier that I am, I've been calling my baby's name all day.  While sometimes news like this can be overkill for someone like me who already worries too much, I think it's great that such a simple test has been proven to be a useful warning sign so early on, for both parents and first-line healthcare providers.

Tags: Baby Einstein, autism (all tags)

Permalink | 40 comments

  • I can almost hear mothers of one year olds across (0 / 0)

    the country repeatedly saying their child's name today in an attempt to get that all important response...I just hope the baby's don't start tuning them out due to the pure repetitiveness of it!  I don't know...I don't think I would place too much importance on this.  Baby's can differ from day to day and unless its something that you notice happening all the time I wouldn't be alarmed...even while very youngs, they get good at ignoring and tuning out when they choose to do so.

    My youngest daughter absolutely loved Mozart as an enfant...I could put her in her swing, turn on Mozart and manage to do an hour or so's work.

    • You are so right (0 / 0)

      My baby is about eight months old and I've been driving her nuts (she's napping now).  I've been calling her name from the side, from behind...

      • She's probably thinking (0 / 0)

        "what the hell does she want now???"....

      • Someone besides Mom (0 / 0)

        I had the same fear about a couple months ago, because we have so many nicknames for ds that how would he know which is his name?? And then how would we know if he knew his name or not? (Parental paranoia!).

        But at his 9 month app't, when the nurse called out his name, his head whipped right around. He even seemed kind of surprised that someone else had called out his name. It was cute.

        But still, after reading this post, I threw in a couple of extra mentions of his name LOL.

        RachelD

  • the autism scare (0 / 0)

    really makes me kind of sad.  I missed it myself; my kid preceded it.  (Not autism -- just the high-level fear about it.)  I wonder what it's like for parents of young ones today, with the constant barrage of news articles about it.  I talk with so many parents who are convinced their child is autistic because she walks on her toes sometimes, or is shy at parties, or likes to play with the water in the bathtub.  I know for some parents it has taken a lot of the innocent joy out of simply enjoying their child, and replaced it with a worried vigilance for "symptoms."  I'm not sure all these public announcements are helping anyone.

    Autism is very serious, and early intervention is a very good thing if a child has it.  But it's also pretty different from "typical".  Parents have been petrified into thinking they might "miss the signs."  That can happen when denial is in play.  But for parents who are open to the possibility, it's pretty easy to see.

    Pediatricians are trained to look for it and are often the ones who refer parents for additional assessment.  In my experience, the peds are over-identifying -- to be on the safe side. That is a great balance to the denial.  All in all, I think the identification system is working pretty well, WITHOUT terrifying parents into analyzing their baby's every move.

    The hallmarks are not using language for communication (not talking meaningfully, and not understanding / responding to what is said to you); being uninterested in reciprocal social interactions; and engaging in repetitive or ritualistic behaviors.  ALL kids ignore from time to time, as tjb mentioned, and ALL kids get repetitive in their play -- it's part of exploring/learning.  Autistic repetition is different in the degree of difficulty in redirecting the child to something fun and different.  

    Autism is a whole different level of social disconnection.  Especially for parents who have had a typical first child, autism is noticeable.

    Do you find yourself worrying?  What is it like for you?  

    • Worry (0 / 0)

      I don't worry too much, other than when I read news stories like this and say my baby's name all day (she is responding fine, although like tjb said she might be getting tired of me by now!).

      That's interesting that peds are overreferring.  I do know people who have had autism scares when their children were young, but I guess it is better to be safe than sorry, as long as the interventions and stress didn't cause too much anxiety.

      I know that the rates are going up but I always wonder if the rates are really going up or is the identification rate going up?

      I guess this is still a good simple test that anyone can do at age 1, even the busiest ped or parent, which makes it useful.

      • In my experience, (0 / 0)

        autism is being over-diagnosed.  Not by the peds -- they usually don't make a diagnosis, just a referral for further evaluation.  But the public early intervention system in California definitely over-identifies.  (And I think Oregon is even worse, at least in eligibility for special ed.)  Sometimes it has to do with the criteria one is using, if it's not the DSM-IV.  I swear, in some places you can be diagnosed with autism if you get overwhelmed at noisy birthday parties.  

        And then there's the issue of parents wanting early intervention services.  Sometimes I think their desire is based on fear, and other times it's competitive -- if I give my child speech and occupational therapy at 2, she'll definitely get into Harvard!  The diagnosis rates are higher on the Westside (wealthy) of L.A. than in any other part of the state.  And no, speech and OT do not give your "normal" child an advantage!  It's like giving chemo to someone who doesn't have cancer.  Well, that may be overstating it a bit :-)

        Autism is a behavioral diagnosis, so there will always be some degree of disagreement among professionals looking at the same kid.  I guess I err on the side of caution, because the diagnosis can be devastating to the family and that's unethical, in my opinion.  I think it has community effects, too; if your kid has been having playdates with a pretty typical kid with delayed speech who is then diagnosed with autism, it can really make you question whether your own child is "okay."  I think we're living through a period of hysteria.  I hope we move on to a different condition of the month (ADHD was fun!) pretty soon.  

    • Sign of Relief (0 / 0)

      I was very comforted by my daughter's 3rd birthday. I know that by then, if your child doesn't have the signs, they probably won't develop Autism.

      My best friend is a speech and language pathologist, and she has been working with kids on the spectrum for years...that has also been a help. She admits that she thinks more kids are being diagnosed than should be these days because it means that they may be eligible for SOME kind of treatment for whatever they do have. She's told me many times that if she saw signs she would suggest I get Avery checked by a doctor. Now that we're expecting our second child, it does worry me. I know that most children are born perfectly healthy, and that you can never plan for something like Autism. But I'm doubtful that we will try for a 3rd child because I just don't want to have to worry about one more.

  • My son (0 / 0)

    was verbal early on, and when you'd say his name, he'd respond, "Whu." Like "What. What do you want now. I can't be bothered." It was very amusing.

  • Quelle Surprise :) (0 / 0)

    Have to admire the marketing scam though.  One thing I will say though, having your children grow up listening to music in the house is probably a good thing.  My dd has been taking piano for 10 years and her teacher has recommended over the years we play certain pieces so she can internalize the rhythms...jazz in particular and even some romantic period classical pieces.

  • As the hard bitten cynic of the group (0 / 0)

    it will come as no suprise I always thought these tapes were a bucnh of hoo hah that made someone very rich and made a lot of mothers anxious.  My kid's NOT a genius. There I said it.  The sky didn't fall.  And frankly I could care less

  • Why didn't (0 / 0)

    they just market these tapes for what they were?  "Hey, moms... you can take a shower or cook a meal!"  It's babysitting, plain and simple.

    I used to laugh at the end of some of the tapes showing these parents interacting w/their kids who were trying to watch the TV.  If they would have filmed that in my house, I would have been in the kitchen cooking and my kid would have been in the exersaucer watching the video LOL.

    "If it's not Scottish, it's crap!" ~Mike Meyers

    by 1plain1peanut on Wed Apr 04, 2007 at 09:27:22 AM PDT

    • Right (0 / 0)

      Right, it's babysitting plain and simple and that's ok in reasonable doses.

      Maybe that's why Julie had to make such a big deal that you were supposed to sit and watch them with your child.  

      Because she knew in her heart they weren't educational or going to boost your kid's brain power, but sitting there and talking to your child would.

    • The target audience (0 / 0)

      isn't the mom that has no qualms about putting on PBS and taking a shower. The audience is the uber-momma who would NEVER let her child do ANYTHING non-educational and over-stimulates her child while it's been DAYS since she'd showered...

      I got bored letting womb-Lily listen to Baby Einstein. She always got a "kick" out of Bon Jovi and Def Leppard. :) I have a bunch of the videos and haven't taken them out of the package yet. Maybe I'm lucky because she is SO GOOD at playing alone with her toys if I want to shower or cook or clean, so I haven't had to put the TV on. The only time she pays attention to it is when the Colbert Report is on. She must love his voice or something!

      • Womb music (0 / 0)

        Both of my kids got a "kick" out of my old Jock Jams cd from college.  I used it all the time while I was teaching to play Freeze Dance.  If the kids were great in class, I would let them dance to the music and periodically stop the CD and have them freeze.  We would play so that the kids would be out if they moved while the music wasn't playing sort of like musical chairs.  The students loved it and I know the babies always got excited by the thumping bass in those songs more than any classical music they may have heard.

      • Hahaha... (0 / 0)

        you are so right!  You know, a few years ago around the time these videos first became popular, I got the accompanying flash cards.  They were just animals with the name on the front and a few facts on the back for the parents.  My kids loved them because they were fun to look at.  I never used them to quiz my kids.  (Can you imagine???)  We have a couple of the board books too...one animal themed one and art themed one.  

        "If it's not Scottish, it's crap!" ~Mike Meyers

        by 1plain1peanut on Wed Apr 04, 2007 at 07:10:39 PM PDT

        [ Parent ]

      • Jess (0 / 0)

        used to love Rolling Stones en utero. And, funnily enough, Brown Sugar is one of her favorite songs right now. "Sing Bown Sudah, mummy!"

  • Interesting (0 / 0)

    I'm thinking my kid may get just as much out of watching Keith Olbermann (or "Uncle Keith" as he's known in our house) as dancing puppets.  He does listen to classical music because I do...and jazz & showtunes & 80s & blues & anything else I get interested in.

    I heard the autism news too, and even though DS usually turns when we say his name, I wonder if he isn't just responding to the fact that we're speaking.  DH is convinced he knows his name though.  I also heard that autistic children tend not to engage in simple social behaviors like feeding you, a favorite activity when my nephew was around 1.  DS doesn't even feed himself yet, but he likes to stick his fingers in my mouth.  I've also noticed that he always looks at me when he's pooping (which I can tell because he always makes the same noise).  Does that mean anything??

  • DS won't watch the videos (0 / 0)

    or any other TV, for that matter.  Someone gave me a bunch of those videos, but they don't interest him in the least.  What is that a sign of?  What I wouldn't give for him to sit in front of the Tv for 20 minutes so I could take a shower!

    Einstein didn't watch those videos, and look how he turned out.

  • Disney owns it now (0 / 0)

    As you can tell by the screenshot, Disney now owns all the Baby Einstein/Little Einstein franchise and assorted bits.

    I too found it odd to honor her at the SOTU. I guess she's a rich lady and she must donate political money.

    • yep (0 / 0)

      Disney, Florida, Jeb, campaign money.....

      Could be.

    • So Stupid (0 / 0)

      just the idea that the administration thought it was a good idea... so stupid. Then again, that WASPY soccer mom/terror mom is who they are going for.

      That appearance seems like it was bad for business, because these "they don't do anything" stories got a revival after it.

      • Well, we know how smart they are (0 / 0)

        Which reminds me of Hunter's DailyKos post yesterday:

        Great Moments in Foreign Policy, As Told To Children

        Once upon a time, back in the olden days when animals could talk, and wore clothes, and could read newspapers, and engaged themselves in the pursuits of agriculture, and music, and generally organized themselves into a primarily feudal society which in humans would be considered a dramatic step backwards but for animals was a very great step forwards indeed, there lived a somewhat gullible badger. He was proud and arrogant, like most badgers, especially any badger that had learned to talk and wear clothing (buttons, as in turns out, are a considerable impediment to most animals in the "wearing clothing" department, since very few animals have the manual dexterity to manipulate them, and so therefore the wearing of the really stylish outfits was exclusively limited to animals with good paw or beak control, whereas hoofed animals, for example, would primarily just throw on a shawl and hat and call it done, or perhaps gravitate towards simple skirts -- or even perhaps Hawaiian mumus, if they were especially daring individuals with an eye towards vibrant color.)

        But this particular badger was somewhat gullible, and that is phrasing it politely, since this story is for children and children should always be taught to phrase things politely. In this case, "somewhat gullible" is polite speech for "stupid beyond the capacity for most humans or animals to reckon," but we shall not tell the children that, and instead continue on.

  • PAT (0 / 0)

    I don't think that Parents as Teachers should really be lumped together with sending CDs or DVDs home from the hospital.  

    We utilize the Missouri Parents as Teachers program and I've found it very helpful.  I think it is even more important for those parents that need a little bit of extra help from the State.  In fact, our parent educator was by last night and now I know that my daughter is doing great developmentally and that while her strong suit is gross motor skills, she needs to work a little more on her fine motor skills.

    I'm not sure how I feel about Blunt agreeing to spend $2 million on that as opposed to other programs in  the State, but it isn't really meant to make babies "smarter".  It is supposed to make sure that babies are getting the support and care  they need.

    • Quote (0 / 0)

      Sorry about that, I think I cut that quote off and should have included the next sentence from the link above which had an expert saying such programs as Parents as Teachers do have value.

      I agree, I wouldn't put that in with Baby Einstein either or sending CDs home, especially from your experience with it.

    • This is a total misrepresentation (0 / 0)

      of what Parents as Teachers is:

      Parents as Teachers, a non-profit that publishes a curriculum for children as young as newborns.

      Full disclosure:  I am a PAT parent educator and supervisor.

      Parents as Teachers does not publish a curriculum for children as young as newborns!!!  Kind of implies you can go out and buy a curriculum and start home schooling your newborn, doesn't it?  That's not PAT.  PAT does utilize a wonderful parent education curriculum.  And PAT is a fabulous resource for participating families... But it's not about making brainy babies... at least not in the way this article implies. PAT is about providing information, support and encouragement to parents. PAT believes that parents are their child's first and most influential teachers.  It's about supporting families in supporting their child's development.  To compare it to Baby Einstein CD"s is simply ridiculous.

      Chelle~  Missouri has a wonderful, universal PAT program.  Enjoy!  

Permalink | 40 comments