I'm so suspicious of most "organic" labelling. I rarely buy organic anything at the supermarket; usually just milk. I did get spoilt in the UK, though; they have a non-profit body called the Soil Association, which spends a lot of time and effort on its organic logo. Product manufactureres apply for the right to have their logo on their packaging and the SA is really strict on examination, origin, process, the whole nine yards. It has a tremendous amount of trust and goodwill, so it was easy believing.