First, an update on upgrading our technology platform from scoop: Erika, Gloria and I have not made a final decision. We’ve been e-mailing back and forth with the tech team at Daily Kos to get a clear idea of what this would take in terms of resources.
In the meantime, some of you have been gracious enough to offer yourselves or your spouses to do the upgrade. We will be in touch shortly…Thanks!
Now, from the “why-didn’t-I-think-of-that” files: Vanity Fair ran a story about three friends in Los Angeles who created a fresh juice and natural supplements company that has grown — all through word of mouth.
Pressed Juicery offers all types of elixirs, from the stable of green and root blends (which include ingredients such as kale, spinach, ginger, and carrots) to detox brews (lemon, cayenne, mint, grapefruit, and so forth) and fruitier concoctions. And yes, there are three- and five-day cleanse kits too. Added supplements for specific needs — including energy, antioxidants, and cold- and fluster-busters — are also available. And not to be missed are the delicious signature drinks: coconut mint chip, coconut cinnamon, and almond milk — they taste like dessert, but they’re actually good for you. Swear to God.
The company, which now has two more locations — one in Malibu and one in West Hollywood — and a delivery service, has not advertised. It has grown through word of mouth and has benefited from celebrity tweets — the Olsen twins, Zooey Deschanel, Gwen Stefani, Demi Moore, and Reese Witherspoon are all devotees — and other forms of social media. The partners never set out to be the next cool thing or part of any juice trend. And yet, “one of our proudest moments,” says (Carly) Brien, “was when, weeks after we opened, we learned that Pressed had become sort of a status symbol among kids in elementary and middle school. That’s right. Kids thought it was cool to drink green juice. It is unbelievably gratifying.”
A 16-ounce bottle of Pressed Juicery costs $6.50. This reminds me of whoever came up with the idea to sell $4 lattes. (Starbucks?) Who knew that high-end juice would be popular among the masses?