Entrepreneur’s Edition

First, an update on upgrading our technology platform from scoop: Erika, Gloria and I have not made a final decision. We’ve been e-mailing back and forth with the tech team at Daily Kos to get a clear idea of what this would take in terms of resources.

In the meantime, some of you have been gracious enough to offer yourselves or your spouses to do the upgrade. We will be in touch shortly…Thanks!

Now, from the “why-didn’t-I-think-of-that” files: Vanity Fair ran a story about three friends in Los Angeles who created a fresh juice and natural supplements company that has grown — all through word of mouth.

Pressed Juicery offers all types of elixirs, from the stable of green and root blends (which include ingredients such as kale, spinach, ginger, and carrots) to detox brews (lemon, cayenne, mint, grapefruit, and so forth) and fruitier concoctions. And yes, there are three- and five-day cleanse kits too. Added supplements for specific needs — including energy, antioxidants, and cold- and fluster-busters — are also available. And not to be missed are the delicious signature drinks: coconut mint chip, coconut cinnamon, and almond milk — they taste like dessert, but they’re actually good for you. Swear to God.

The company, which now has two more locations — one in Malibu and one in West Hollywood — and a delivery service, has not advertised. It has grown through word of mouth and has benefited from celebrity tweets — the Olsen twins, Zooey Deschanel, Gwen Stefani, Demi Moore, and Reese Witherspoon are all devotees — and other forms of social media. The partners never set out to be the next cool thing or part of any juice trend. And yet, “one of our proudest moments,” says (Carly) Brien, “was when, weeks after we opened, we learned that Pressed had become sort of a status symbol among kids in elementary and middle school. That’s right. Kids thought it was cool to drink green juice. It is unbelievably gratifying.”

A 16-ounce bottle of Pressed Juicery costs $6.50. This reminds me of whoever came up with the idea to sell $4 lattes. (Starbucks?) Who knew that high-end juice would be popular among the masses?


27 thoughts on “Entrepreneur’s Edition

  1. Cleansing

    Cleansing seems like it is the modern day, Hollywood version of the 19th century focus on colonic health.

    Did a quick search and found this which would seem to support that impression.

  2. genius

    I imagine the high price tag connotates to many both exclusivity and extra-special purity – as in, the ingredients are special and organic and thus merit a high pricetag.

    Having said that, the coconut cinnamon sound delish. I drink and cook with coconut water – great source of potassium. Might have to start tinkering!

      • I have a great recipe for a Bircher Muesli

        with oats, shredded apple, shredded coconut, cinnamon and seeds, all soaked in coconut water. It’s really delish!

        • oh my

          i had to Wiki that–after I did a dog-head tilt wondering what a radical right-wing muesli would be like and why you of all people would want to make one.

            • Swiss for sure

              I never seen it used but there.

              A quick google yielded

              The original müsli recipe is a mixture of raw foods developed around the turn of the 20th century by a Swiss physician named Maximilian Oskar Bircher-Benner. Dr. Bircher went against accepted medical practice of thoroughly cooked food being the healthiest to introduce a small bowl full of rolled oats and raw apple before most meals. In modern times, this is now acceptable, but back then he had doctors walking out of his talks to show their disapproval.

              By the way, the Swiss write muesli; müsli is probably german German.

              /your geeky news flash for the day

  3. Wha??? $6.50 a pint?

    I guess if you only want the exotic juice once in a blue moon. For someone who’d get one of these several times a week, it’s worth buying an expensive liquefying blender and making your own. Well, I am a cheapskate and I like to make food items, YMMV.

    • That’s what I was thinking

      after having lots of fresh juices in SE Asia we went ahead and got ourselves a juicer. They’re not all that expensive and the results are great. Cleaning it is a bit of a pain though, so it’s a weekend thing for us, but it does seem like an easy way to make money if you get to charge such prices…

      • We got a juicer

        years ago, under $100, but yeah, what a beast to clean!! Lent it to my SIL and haven’t seen it since. I wonder if we should ask for it back.
        Meanwhile, DH got into kale smoothies last summer, and after too much chewing for my taste, I bought him a Ninja blender for Christmas. It does pretty well; it’s no Vitamix, but I wasn’t spending $500 on a blender. (He insisted the chewiness didn’t bother him!)

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